With Public Relations and Communications background, I am a bilingual (EN/CN) award-winning Content Producer/Creator and Social Media Strategist.
I help brands grow, engage, and convert through high-impact social content and campaigns.
You should work with me because I bring end-to-end execution from communications strategy to production, turning ideas into content that performs, with viral work reaching over a million views and experience working with companies like Peel Regional Police, Oxford Properties Group (Upper Canada Mall)
Recent highlights
Peel Regional Police - Communications & Social Media Content Creation
I turned complex public safety information into clear digital storytelling for a 1.4M+ community audience, supporting trust, awareness, and engagement.
Audience Growth & Digital Strategy
Support the social growth through timely, platform-native content focused on clarity and engagement by produced high-impact photo and video content for priority bureaus and public awareness generating 2m + combined views and increasing digital engagement across channels.
Supported senior leadership, including the Chief of Police, developing speeches, messaging, and public-facing narratives while optimizing for digital discoverability and clarity across platforms.
Created multimedia content to improve accessibility of critical public information with over 200k view in total
Standardized content frameworks used across 3,000+ staff, improving consistency and speeding up communications workflows.
Strategic social media and content marketing
Client: Hospitality groups’ new menu content (still, motion, graphic)
Community Creative Events Activations
Role: Creative Director, Special Event Manager
Clients: Downtown Yonge BIA & Sankofa Square, Korea-Town, Aden Camera
Partnered with Downtown Yonge BIA to design and host an activation for ILLUMINITE light installation festival. The goal was to bring creatives to explore the installations while generating organic social media content.
Key Contributions
Planned and hosted guided photowalks across five art installations in downtown Toronto.
Created a experiential activities to encourage creative storytelling and social sharing.
Designed event logistics, route planning, and on-site hosting.
Worked with Downtown Yonge BIA, Sankofa Square to provide creator cash awards and incentives.
Impact
150 registrations (sold out)
100 creators attended the event.
100+ creators and photographers attended
30K+ organic social media views generated
Increased visibility for installations and neighborhood activation
Generated multiple social media posts showcasing the installations and promoting the festival.
Featured by
“One of the greatest Toronto content creator”
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In crafting an all-encompassing and distinctive strategic communication plan for your brand, I will conduct a meticulous analysis of your brand's core values, target audience, and objectives. This process aims to unveil untapped opportunities that may have eluded your competitors. Our collaborative journey is anchored in this holistic methodology, serving as the cornerstone for shaping the narrative of every brand we engage with.
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As a proficient photographer, videographer, and graphic designer, I possess the expertise to comprehend your vision and transform it into captivating visuals. Whether it's crafting static images tailored for media usage or producing dynamic videos optimized for social media, I am well-equipped to meet a diverse range of creative requirements. Additionally, my skills extend to designing impactful materials that enhance brand identity.
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I excel in leveraging the power of social media to accomplish targeted business goals, emphasizing heightened engagement and the acquisition of new followers. My aim is to assist you in realizing concrete outcomes and cultivating a formidable presence across various social platforms. Boasting a rich background of over 8 years, I bring expertise in crafting and executing impactful social media strategies. Whether you're a fledgling brand entering the market or an established entity seeking a digital facelift, I'm here to elevate your online presence.
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I specialize in crafting comprehensive strategies that seamlessly integrate with your brand, aiming not only to boost brand awareness but also to drive tangible sales results. Whether it's elevating reservations, enhancing online sales, or increasing foot traffic in-store, our approach is meticulously designed to fuel your brand's expansion. Our strategic campaigns are carefully curated to ensure consistent and impactful outcomes, ultimately leading to increased conversions.