I am a Social Media Strategist and award-winning content creator.

I help brands grow, engage, and convert through high-impact social content and campaigns.

You should work with me because I bring end-to-end execution from communications strategy to production, turning ideas into content that performs, with viral work reaching over a million views and experience working with organizations like Peel Regional Police.

Recent highlights

Peel Regional Police — Strategic Communications & Social Media
Scope: Integrated Strategy · Content Production · Executive Communications

In my role within the Strategic Communications and Creative Services, I spearheaded digital initiatives for one of Canada’s largest municipal police services. My work focused on bridging the gap between complex organizational updates and clear, accessible public engagement for a diverse community of over 1.4 million residents.

Strategy & Growth

Grew social platforms by 33% and standardized brand templates for 3,000+ staff.

Executive Support

Drafted speeches and key messaging for the Chief of Police.

Multimedia Production

Cinematic photo and video for high-priority bureaus with 500K+ views.

Client: Plaza Premium Lounges new website content production

Client: Multiple Hospitality groups’ new menu content (still, motion, graphic)

Strategic social media and content marketing

Community Creative Event

Role: Creative Director, Special Event Manager
Client: Downtown Yonge BIA & Sankofa Square

Partnered with Downtown Yonge BIA to design and host an activation for ILLUMINITE light installation festival. The goal was to bring creatives to explore the installations while generating organic social media content.

Key Contributions

  • Planned and hosted guided photowalks across five art installations in downtown Toronto.

  • Created a experiential activities to encourage creative storytelling and social sharing.

  • Designed event logistics, route planning, and on-site hosting.

  • Worked with Downtown Yonge BIA, Sankofa Square and Aden Camera to provide creator cash awards and incentives.

Impact

  • 150 registrations (sold out)

  • 100 creators attended the event.

  • Generated multiple social media posts showcasing the installations and promoting the festival.

Featured by

Justin Wong is one of the greatest Toronto content creator
One of the greatest Toronto content creator
— Henry
  • In crafting an all-encompassing and distinctive strategic communication plan for your brand, I will conduct a meticulous analysis of your brand's core values, target audience, and objectives. This process aims to unveil untapped opportunities that may have eluded your competitors. Our collaborative journey is anchored in this holistic methodology, serving as the cornerstone for shaping the narrative of every brand we engage with.

  • As a proficient photographer, videographer, and graphic designer, I possess the expertise to comprehend your vision and transform it into captivating visuals. Whether it's crafting static images tailored for media usage or producing dynamic videos optimized for social media, I am well-equipped to meet a diverse range of creative requirements. Additionally, my skills extend to designing impactful materials that enhance brand identity.

  • I excel in leveraging the power of social media to accomplish targeted business goals, emphasizing heightened engagement and the acquisition of new followers. My aim is to assist you in realizing concrete outcomes and cultivating a formidable presence across various social platforms. Boasting a rich background of over 8 years, I bring expertise in crafting and executing impactful social media strategies. Whether you're a fledgling brand entering the market or an established entity seeking a digital facelift, I'm here to elevate your online presence.

  • I specialize in crafting comprehensive strategies that seamlessly integrate with your brand, aiming not only to boost brand awareness but also to drive tangible sales results. Whether it's elevating reservations, enhancing online sales, or increasing foot traffic in-store, our approach is meticulously designed to fuel your brand's expansion. Our strategic campaigns are carefully curated to ensure consistent and impactful outcomes, ultimately leading to increased conversions.

MY EXPERTISE