Hi, I’m Justin — a Social Media Strategist and award-winning content creator.
I design and produce social-first campaigns that combine strategy, storytelling, and execution. With over a decade of experience across content strategy, video production, and creative direction, I’ve led campaigns in Toronto, Hong Kong, Vancouver, Calgary, and Tokyo, helping brands and public organizations connect with audiences and drive measurable impact.
SOCIAL MEDIA PROJECT
Peel Regional Police — Strategic Communications & Social Media
Role: Strategic Communications & Creative
Scope: Social Media Strategy · Content Systems · Executive Communications
As part of the Strategic Communications & Creative team at Peel Regional Police — Canada’s third-largest municipal police service, I lead social media and digital communication initiatives that improve clarity, consistency, and public engagement across diverse communities.
Impact Highlights
Launched a pilot standardized social media template system adopted by Media Relations Officers, strengthening brand consistency and enabling faster, clearer public updates.
Partnered cross-functionally across departments to deliver high-impact communications, including communication plans, copywriting, photography, animated graphics, and short-form video.
Supported executive communications, writing speeches and key messaging for senior leadership, including the Police Chief.
Managed multi-channel digital content, including internal TV networks and employee communication tools, ensuring alignment across public-facing and internal platforms.
My work sits at the intersection of strategy, storytelling, and execution — translating complex public information into clear, accessible, and visually cohesive communications that build trust and engagement.
Hospitality Group
As a Social Media Manager to manage social media strategy for BARO, PETTY CASH, DASHA at Honeycomb Hospitality with over 1m reach and traffic
Successfully implemented social media content calendar
Be the expert content creator of crafting and editing all the content forms for all kinds of multi-media
Worked with influencers to boost brand visibility and trust
Client: HONEYCOMB HOSPITALITY
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In crafting an all-encompassing and distinctive strategic communication plan for your brand, I will conduct a meticulous analysis of your brand's core values, target audience, and objectives. This process aims to unveil untapped opportunities that may have eluded your competitors. Our collaborative journey is anchored in this holistic methodology, serving as the cornerstone for shaping the narrative of every brand we engage with.
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As a proficient photographer, videographer, and graphic designer, I possess the expertise to comprehend your vision and transform it into captivating visuals. Whether it's crafting static images tailored for media usage or producing dynamic videos optimized for social media, I am well-equipped to meet a diverse range of creative requirements. Additionally, my skills extend to designing impactful materials that enhance brand identity.
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I excel in leveraging the power of social media to accomplish targeted business goals, emphasizing heightened engagement and the acquisition of new followers. My aim is to assist you in realizing concrete outcomes and cultivating a formidable presence across various social platforms. Boasting a rich background of over 8 years, I bring expertise in crafting and executing impactful social media strategies. Whether you're a fledgling brand entering the market or an established entity seeking a digital facelift, I'm here to elevate your online presence.
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I specialize in crafting comprehensive strategies that seamlessly integrate with your brand, aiming not only to boost brand awareness but also to drive tangible sales results. Whether it's elevating reservations, enhancing online sales, or increasing foot traffic in-store, our approach is meticulously designed to fuel your brand's expansion. Our strategic campaigns are carefully curated to ensure consistent and impactful outcomes, ultimately leading to increased conversions.
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I am dedicated to enhancing your business's success through strategic digital marketing and SEO initiatives. Collaborating closely with you, I aim to pinpoint valuable opportunities and create impactful campaigns that boost sales, elevate brand recognition, and captivate your audience. Additionally, I will meticulously optimize search results to maximize the value derived from our partnership.
MY Services
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“One of the greatest Toronto content creator”
