Recent Projects
Peel Regional Police — Strategic Communications & Social Media
Scope: Strategy · Content Production · Executive Communications
As part of both Strategic Communications & Creative at Peel Regional Police — Canada’s third-largest municipal police service, I managed social media and digital communication initiatives that improve clarity, consistency, and public engagement across diverse communities.
Impact Highlights
Analyzed content performance metrics (engagement rate, reach, impressions) across social channels to identify top-performing content themes, driving audience growth (60K → 90K)
Produced integrated marketing and content campaigns, social content to improve community engagement.
Video Storytelling Projects
Explore a curated collection of my past work at Peel Regional Police, where digital content meets strategy.
Chef series content (all filmed and edited by Justin)
Brand Activation
Sport Event
Wedding film
Scripted VO
Community Creative Event
Role: Creative Director, Special Event Manager
Client: Downtown Yonge BIA & Sankofa Square (2026), Korea Town BIA (2025)
Partnered with Downtown Yonge BIA to design and host an activation for ILLUMINITE light installation festival. The goal was to bring creatives to explore the installations while generating organic social media content.
Key Contributions
Planned and hosted guided photowalks across five art installations in downtown Toronto.
Created a experiential activities to encourage creative storytelling and social sharing.
Designed event logistics, route planning, and on-site hosting.
Worked with Downtown Yonge BIA, Sankofa Square and Aden Camera to provide creator cash awards and incentives.
Impact
150 registrations (sold out in 24 hours)
100 creators attended the event.
Generated multiple social media posts showcasing the installations and promoting the festival.
Trusted by premium clients
